Street Trends and High Fashion: Mod

Mod is a subculture which originated in London in the 1950's and then peaked in the early 1960's. Significant elements of the mod subculture include fashion ( often tailor made suits) and pop music. Jobling and Crowley called the mod subculture a "fashion-obsessed and hedonistic cult of the hyper-cool" young adults who lived in metropolitan London or the new towns of the South. As mod teens and young adults began using their disposable income to buy stylish clothes, the first youth-targeted boutique clothing stores opened in London. Mod fashion adopted new Italian and French styles in part as a reaction to the rural and small-town rockers, who were seen as trapped in the 1950's, with their leather motorcycle clothes and American greaser look. (Mod-Subculture-wikipedia). In the photo you will see young men dressed in the mod style clothing, the white shirts, black tie, the messed up hair and the army style jackets. Also one of the popular elements of the mod culture was the scooter ( 1958). Thom Brown shows us in his Spring Summer 2010 collection his inspiration he got from the Mod culture. The messed up hair, the black tie and blazer.